Eco­no­mic and geo­po­li­tical fluc­tua­tions have inc­rea­sed busi­ness uncer­tainty in recent years. Ponsse and our cus­to­mers have adap­ted to the new rou­tes of glo­bal wood flows, suf­fe­red from high infla­tion and become accus­to­med to a situa­tion in which visi­bi­lity into the future is more limi­ted than before and cha­rac­te­ri­sed by uncer­tainty.

At Ponsse, this has been a time for orga­ni­sa­tio­nal deve­lop­ment. With our exis­ting struc­tu­res and ways of wor­king, we would no lon­ger have been able to res­pond to the chan­ged requi­re­ments of the mar­ket effec­ti­vely enough. In June, we int­ro­duced an orga­ni­sa­tio­nal struc­ture that is in line with our new ope­ra­ting model.

In the new ope­ra­ting model, we have divi­ded the world into five geo­grap­hical areas, where local cus­to­mer needs guide our sales and ser­vice ope­ra­tions. The
areas’ country orga­ni­sa­tions and dea­lers form a con­sis­tent glo­bal Ponsse network, which pro­vi­des our cus­to­mers with the best pos­sible sup­port for their
busi­ness ope­ra­tions.

In con­nec­tion with this, the roles, res­pon­si­bi­li­ties and struc­tu­res of the sup­port func­tions that ensure that our ope­ra­tions run smoothly have been made glo­bal. The sup­port func­tion teams have mem­bers from dif­fe­rent parts of the Ponsse network. This has furt­her enhanced coo­pe­ra­tion wit­hin our network, and we unders­tand the needs of dif­fe­rent mar­ket areas even bet­ter than before. We
hope that this coo­pe­ra­tion and ope­ra­tio­nal deve­lop­ment is visible all the way to
our cus­to­mers.

We will con­ti­nue to rely on our strong values, tra­di­tions and cus­to­mer orien­ta­tion. Ponsse’s strong cul­ture is one of our most impor­tant success fac­tors.

Amidst the reforms, it has also been impor­tant to iden­tify the aspects that
we want to hold on to – the aspects that have enabled Ponsse’s success and our
cus­to­mers’ trust. We will con­ti­nue to rely on our strong values, tra­di­tions and cus­to­mer orien­ta­tion. These cor­ners­to­nes, com­bi­ned with our uncomplica­ted way of wor­king toget­her, always to the best of our abi­li­ties, are the essence of the Ponsse spi­rit. Ponsse’s strong cul­ture is one of our most impor­tant success fac­tors.

Ponsse, and the forest sec­tor in gene­ral, is once again facing somet­hing new.
The demand for renewable raw mate­rial is per­haps grea­ter than ever before, and
the deve­lop­ment of forest mac­hi­nes is progres­sing in leaps and bounds, taking
account of the forest sector’s and cus­to­mers’ needs more and more compre­hen­si­vely. For us at Ponsse, the chan­ges pro­vide an oppor­tu­nity for growth and lear­ning, enabling us to serve our cus­to­mers even bet­ter than before.

Juho Num­mela
Pre­si­dent and CEO, Ponsse Plc