MG Maqui­na­rias Geier ope­ned a new office in Concor­dia, Argen­tina in coo­pe­ra­tion with Ponsse. The aim is to strengt­hen the pre­sence in the region’s tim­ber har­ves­ting mar­ket and serve cus­to­mers more efficiently.” We are here to sup­port our cus­to­mers – to lis­ten to their needs and pro­vide qua­lity solu­tions and ser­vices,” says Direc­tor Marcelo Geier.

The family busi­ness of Marcelo Geier and Karina Mar­ti­nez, in coo­pe­ra­tion with Ponsse Latin Ame­rica, ope­ned a new office in Estancia Grande, Concor­dia, Argen­tina.

Ponsse Latin Ame­rican Vice Pre­si­dent Mar­tin Toledo, who is res­pon­sible for Pons­se’s ope­ra­tions in Brazil, Uru­guay, Chile, Argen­tina and Para­guay, also atten­ded the ope­ning in May. He high­ligh­ted the poten­tial of the Argen­ti­nian mar­ket and Pons­se’s long-term com­mit­ment to the forest industry in the region.

“Argen­tina has all the pre­requi­si­tes for growth. Pons­se’s expan­sion stra­tegy in Latin Ame­rica is long-term, and we rely on our local part­ners. MG Maqui­na­rias Geier is a key part­ner with whom we have been wor­king for 10 years,” Toledo said. 

Mar­tin, Ponsse Uru­guay’s Country Mana­ger, also played a key role in get­ting Marcelo Geier’s com­pany to become Pons­se’s official repre­sen­ta­tive in Argen­tina.

” Our jour­ney with Ponsse began when we were selec­ted from four large com­pa­nies as a part­ner. Since then, we have procee­ded with hard work and per­se­ve­rance – we are like a bull­dozer: we proceed slowly, but we push hard,” Marcelo desc­ri­bed.

Tra­di­tions and modern ser­vice of the family busi­ness

The hosts of the ope­ning event, Marcelo Geier and his wife Karina Mar­ti­nez, expres­sed their warm thanks to their cus­to­mers and emplo­yees. They also than­ked Ponsse for their trust and emp­ha­si­sed the impor­tance of the new ser­vice centre.  The site enables more efficient logis­tics, spare part deli­ve­ries and tech­nical sup­port for cus­to­mers in the Uru­guay River Basin and North Cor­rien­tes – areas where Ponsse har­ves­ters and forwar­ders are gai­ning a sig­ni­ficant role in tim­ber har­ves­ting.

” We lis­te­ned to our cus­to­mers and ran­ked Concor­dia in res­ponse to their wis­hes. We are here to pro­vide solu­tions and qua­lity ser­vice,” Marcelo said with emo­tion.

In her welcome speech, Karina, on the other hand, con­si­ders the cus­to­mers who have enabled the com­pa­ny’s growth, as well as the neigh­bours, part­ners, industry repre­sen­ta­ti­ves and friends of the new area.

” We share this moment with you because we believe in col­la­bo­ra­tion, future-con­struc­tive mee­tings, and new oppor­tu­ni­ties for col­la­bo­ra­tion,” he said.

Karina also conc­re­tely than­ked the people who sup­por­ted them – the family, emplo­yees and the Ponsse pro­fes­sio­nals who enabled the com­pa­ny’s success.

“This step was made pos­sible thanks to the uncon­di­tio­nal sup­port of the family and the Ponsse people wor­king with us: Don García, Pablo Bai­sel, María ’Noni’ Pao­lino and Alfaro. And, of course, the gor­geous’ Team Geier ’that gives its all every day: Mario, Lara, Lore, María Luz, Wal­ter, Kevin, Lau­taro, Lorena, Juan Martín and Ignacio. Wit­hout them, this trip wouldn’t have been a success,” he than­ked.

Marcelo proudly recal­led the early days of the family busi­ness, which dates to the Misio­nes rain­fo­rest and fore­stry. Alt­hough Marcelo was born in Lima, Peru, he arri­ved in Argen­tina deca­des ago and star­ted a family in Eldo­rado with Karina. There has been joy in life, good people and col­lea­gues, with whom we still work clo­sely toget­her.

” We’re a small family busi­ness, and we love what we do. I am deeply gra­te­ful that Karina and I have an intense, ener­ge­tic and dyna­mic team that sup­ports us in every chal­lenge.”

In addi­tion, Marcelo said that MG Maqui­na­rias Geier is now able to offer its cus­to­mers financing options in coo­pe­ra­tion with banks.

Inc­rea­sed visi­bi­lity for Argen­ti­nian fore­stry

The media also noted the ope­ning of a new ser­vice cen­ter. ArgentinaForestal.com, a local fore­stry publica­tion, was pre­sent at the ope­ning to report on the expan­sion of the family busi­ness.

Con­si­de­ring the impor­tance of the media, Karina said that the Argen­tine forest sec­tor needs the widest pos­sible visi­bi­lity – not only to high­light the chal­len­ges, but also to share the good news.

” For example, these ope­nings repre­sent a conc­rete com­mit­ment to pro­duc­tion, emplo­y­ment and regio­nal deve­lop­ment,” he said.

The couple has also enga­ged in an active dia­lo­gue with the repre­sen­ta­tive of the Natio­nal Fore­stry and Industrial Deve­lop­ment Depart­ment, high­ligh­ting the need to inc­rease the visi­bi­lity of the sec­tor and the debate on the impor­tance of fore­stry.

Ove­rall, the new office of MG Maqui­na­rias Geier has been welco­med as posi­tive news in the Argen­tine forest sec­tor. It’s a major step and invest­ment.

“Now more than ever, it is impor­tant to lis­ten to our cus­to­mers, act close to them, and invest in local deve­lop­ment. With this vision, we hope for con­ti­nued growth,” sum­ma­rized Marcelo Geie