Ponsse Col­lec­tion has under­gone a sig­ni­ficant brand renewal, resul­ting in a com­pi­la­tion of the Ponsse Col­lec­tion Brand Hand­book. The Hand­book is inten­ded for eve­ry­one wor­king with and using Ponsse Col­lec­tion pro­ducts – emplo­yees, part­ners, and sta­ke­hol­ders. It pro­vi­des a clear guide to the pur­pose, voice, key mes­sa­ges, and visual iden­tity of the Ponsse Col­lec­tion brand to ensure con­sis­tency in com­mu­nica­tion, design, and bran­ding. 

The need to renew the visual iden­tity of Ponsse Col­lec­tion and find the words to desc­ribe the brand in the future was the dri­ving force behind the brand renewal. Impor­tant aspects for brand deve­lop­ment, such as the brand story and brand essence, have now been defi­ned, and brand com­mu­nica­tion is now clear and con­sis­tent. 

Ponsse Col­lec­tion’s vision is to grow from a com­pany that manu­fac­tu­res bran­ded pro­ducts into a glo­bal lifes­tyle brand that offers its cus­to­mers more diverse and hig­her qua­lity pro­ducts. The brand renewal also aims to acti­vely inc­rease reve­nue and reach new cus­to­mer seg­ments. 

New ver­bal and visual iden­tity 

The visual iden­tity of Ponsse Col­lec­tion was comple­tely upda­ted during the brand renewal. Ponsse Col­lec­tion recei­ved a new logo, fonts, brand colors, and ima­gery. 

For the first time, the ver­bal iden­tity of the brand was defi­ned. The Ponsse Col­lec­tion story has been articu­la­ted, and a uni­fied style of com­mu­nica­tion has been crea­ted. The new slo­gan for Ponsse Col­lec­tion is A logger’s way of life, which reflects the essence of the Ponsse Col­lec­tion brand, res­pect for the forest, and the people who work in the forest and their way of life.

A log­ger’s way of life ‑col­lec­tion 

The renewal is also reflec­ted in the Ponsse Col­lec­tion clot­hing line, and the first to be relea­sed is the “A logger’s way of life” lifes­tyle col­lec­tion, which inclu­des various lei­sure and out­door items fea­tu­ring the new slo­gan in addi­tion to the  

Brin­ging the Ponsse spi­rit to life 

Ponsse Col­lec­tion is more than a brand – it is the Pons­se’s legacy woven into every gar­ment. By wea­ring Ponsse, you share its story and help carry forward our sha­red values. Repre­sent the col­lec­tion with pride, as all inte­rac­tions around the Ponsse Col­lec­tion brand strengt­hen the con­nec­tion between Ponsse, the forest com­mu­nity, and those who appreciate the same way of life.  

Check out the Col­lec­tions new arri­vals at https://www.ponsseshop.com/aloggerswayoflife.html

Ponsse Col­lec­tion Brand Hand­book