Met­su­rit­rio Oy is a pro­vi­der of forest mana­ge­ment ser­vices which, for example, clears 500 hec­ta­res of forests a year, but also plants 300,000 seed­lings during the plan­ting sea­son and pro­vi­des sum­mer jobs for young people. Met­su­rit­rio con­sists of an ener­ge­tic and lively trio from Fin­land: Anna and Ella Hau­ta­viita and Emi­lia Määttä.

They have demon­stra­ted the forest industry and har­ves­ting in a posi­tive light on social media and were given the Einari Vidgrén Foundation’s recog­ni­tion in the sum­mer of 2023.

They are also a well-known trio on social media. For them, both aspects of the work are impor­tant: the industry requi­res posi­tive visi­bi­lity, and forests require care. While wor­king in nature is rewar­ding, it also calls for guts and a cer­tain atti­tude. “This work also gives you guts. We’re going, whet­her it’s hot or cold,” says Emi­lia Määttä (in the middle).