VEL­JEK­SET LEH­TO­MÄKI – THE 50-YEAR SUCCESS STORY OF A FAMILY BUSI­NESS

“Fin­land lives from the forest – and so do we” is the lea­ding idea behind Vel­jek­set Leh­to­mäki. The hard work of the three brot­hers and their trust in their sha­red vision have been the family-owned company’s dri­ving forces on its success­ful jour­ney, which PONSSE forest mac­hi­nes joi­ned roughly twenty years ago. Major forest industry invest­ments in Cent­ral Fin­land inc­rease faith in the future.

When the key emplo­yees of Vel­jek­set Leh­to­mäki, a com­pany specia­li­sing in forest cont­rac­ting, gat­her around the same table, they have volu­mes of vision and expe­rience to share about ent­repre­neurs­hip and mec­ha­nical har­ves­ting. After fifty years, these men con­ti­nue to be dri­ven by faith in what they do and trust in the future of the forest industry in Fin­land.

Brot­hers Erkki, Markku and Pertti Leh­to­mäki establis­hed the com­pany in 1973 and con­ti­nue to play an active role in the company’s ope­ra­tions. The next gene­ra­tion is repre­sen­ted by Erkki’s sons Jani and Marko Leh­to­mäki, Markku’s son Jari Leh­to­mäki, who ope­ra­tes a PONSSE Scor­pion, and his sis­ter Katja Leh­to­mäki, who works in the head office.

Having reac­hed the admi­rable age of 50 years, Vel­jek­set Leh­to­mäki has grown orga­nically and sen­sibly. It also pro­vi­des forklift ser­vices for Mul­tian Saha Oy. The com­pany employs some 40 pro­fes­sio­nals and is owned by the foun­ding brot­hers and their children.

“As an old man, I really can’t see us having a hundred mac­hi­nes. Of course, we could grow more quickly by acqui­ring other busi­nes­ses, but we haven’t gone down that road. Youn­ger people will make these deci­sions later,” Pertti Leh­to­mäki says.

Hard work and trust in what the com­pany does have been key success fac­tors from the very begin­ning. Markku Leh­to­mäki on a load.

FIVE PONS­SES THROUGH A SINGLE DEAL

Over the deca­des, the company’s mac­hi­nes have ope­ra­ted in the forests of Cent­ral Fin­land, especially in the regions of Mul­tia, Keu­ruu, Petä­jä­vesi and most recently in Ähtäri. New cont­rac­ting oppor­tu­ni­ties ope­ned up slowly, inclu­ding with Met­sä­liitto, and rela­tions­hips with major forest cor­po­ra­tions star­ted to sta­bi­lise. Cur­rently, the company’s key cus­to­mers are UPM-Kym­mene and Metsä Group.

The com­pany was enga­ged in mec­ha­nical har­ves­ting with Ponsse’s com­pe­ti­tors until 2004, when it acqui­red its first PONSSE forest mac­hine. After coo­pe­ra­tion and con­tact with a for­mer mac­hine manu­fac­tu­rer star­ted to dwindle, it was time for a change. Even­tually, the brot­hers deci­ded to buy five PONSSE mac­hi­nes through a single deal.

Jarmo Vidgrén, the cur­rent Chair of the Board of Direc­tors, repre­sen­ted Ponsse, in clo­sing the first deal. After the agree­ment was fina­li­sed over seve­ral hours at Pertti’s home, they celebra­ted the deal later in the sauna. The young sales­per­son see­med a little ner­vous, and Pertti asked him about the aut­ho­ri­sa­tion given to him for the nego­tia­tions.

“My fat­her told me to close the deal,” Jarmo answe­red. That was exactly what was done.

Jani, Pertti and Marko in their black shirts posing in the engine hall.
Jani, Pertti and Marko Leh­to­mäki at the company’s repair shop, where most cont­rac­tual main­te­nance work is car­ried out.

FOREST OWNERS ARE THE MOST IMPOR­TANT CUS­TO­MERS

Before the com­pany was officially establis­hed, the then very young brot­hers trans­por­ted trees directly from the forest to the local saw­mill using a trac­tor and a self-made trai­ler. Pertti Leh­to­mäki remem­bers that they were even able to carry six loads a day.

“Those were quite event­ful times with the equip­ment we were using, and I don’t think eve­ryt­hing was exactly legal. But that was what it was like back then, and we didn’t pay much atten­tion to it.”

It was no won­der that the mana­ger of the saw­mill sug­ges­ted that the young men buy their own forest mac­hine. Accor­ding to Pertti, the idea was pro­bably to improve not only occu­pa­tio­nal safety but also efficiency. The brot­hers ope­ra­ted their used mac­hine prac­tically round the clock and chan­ged shifts on the fly.

Expe­rience has shown that good rela­tions­hips with lan­dow­ners are key in pro­duc­tive busi­ness. They come in all sha­pes and sizes: there are pro­fes­sio­nally run funds, and then there are people who live somew­here else but own a small piece of land where they like to go to pick ber­ries or sit around a camp­fire.

“It’s impor­tant to lis­ten to everyone’s wis­hes and res­pect their forest assets – after all, our work is a lot like asset mana­ge­ment. Half a day’s har­ves­ting pro­ject comes as a rou­tine to us, but it may be a one-of-a-kind event for a forest owner who lives in a city, in which they want to par­tici­pate,” say Pertti, Marko and Jani Leh­to­mäki, desc­ri­bing their principles.

FROM LOG­GING SCHOOL TO WOR­KING IN THE FAMILY BUSI­NESS

Jani and Marko Leh­to­mäki, second-gene­ra­tion log­gers, tra­vel­led the same path to join the com­pany, but with a three-year age dif­fe­rence. After they comple­ted “log­ging school”, or forest mac­hine ope­ra­tor stu­dies, in Jäm­sän­koski, they star­ted to work as ope­ra­tors in a fami­liar envi­ron­ment. They say that the selec­tion came natu­rally to them and was all they could think about.

“We’ve been here since we were little kids, and we’ve done eve­ryt­hing there is, star­ting from mop­ping the garage floor,” Jani says.

“When I was a small boy, I always wan­ted to go with my fat­her and used to sleep on the mac­hine floor while he was wor­king. Some­ti­mes I’ve won­de­red whet­her it would have been easier if I’d wor­ked somew­here else, but who knows,” Marko says.

Still wor­king as an ope­ra­tor, Jani switc­hed to a har­ves­ter at the turn of the mil­len­nium. Marko has wor­ked as a plan­ning mana­ger since the early 2000s when forest com­pa­nies star­ted to assign plan­ning pro­jects to cont­rac­tors. He plans log­ging sites, selects stands, and cont­rols wood flows and gra­des based on cus­to­mer orders.

“We’ve tried to learn eve­ryt­hing we can from the foun­ders – also that it’s often impor­tant to think ahead, not just after the event.” Jani and Marko say.

Since the first deal in 2004, Vel­jek­set Leh­to­mäki has only purc­ha­sed its mac­hi­nes from Ponsse, and accor­ding to Pertti, their coo­pe­ra­tion has been smooth and pro­duc­tive. The link to the cus­to­mer is straight­forward, and res­pon­si­bi­li­ties are not dele­ga­ted from one per­son to the next.

“With Ponsse, eve­ryt­hing gets done, and no one says “this isn’t part of my job”. I appreciate how they bear their res­pon­si­bi­lity. I’d been moni­to­ring Ponsse’s story for quite some time, and it felt like a good home for us.”

Wor­king at the cont­rols of an Ergo, Jani says that forest mac­hi­nes have taken huge leaps forward. Their deve­lop­ment has especially been dri­ven by IT.

“Not­hing revo­lu­tio­nary is expec­ted in the tech­nical pro­per­ties of mac­hi­nes in the near future, but the use of intel­li­gence is procee­ding rapidly. Where the focus of deve­lop­ment used to be on com­po­nents, it is now on software,” he says about his expe­riences.

Atti­tu­des, wor­king met­hods and sus­tai­na­bi­lity requi­re­ments have also made mas­sive progress in the forest industry. Vel­jek­set Leh­to­mäki already con­si­ders envi­ron­men­tal fac­tors when plan­ning har­ves­ting ope­ra­tions.

“Com­mon sense dic­ta­tes that it’s impor­tant to address streams, reten­tion trees and the rest of the envi­ron­ment. The industry has chan­ged a lot in a good way,” Pertti says.

Jani Leh­to­mäki says that Ponsse lis­tens clo­sely to ideas, and its research and deve­lop­ment unit is close to cus­to­mers.

FOCUS ON DEVE­LO­PING THE COM­PANY

Einari Vidgrén used to believe that mac­hine ope­ra­tors were the best experts, and their feed­back should be taken seriously in R&D. The Leh­to­mäki brot­hers have played their part in hel­ping Ponsse make the world’s best forest mac­hi­nes even bet­ter and more efficient tools for their ope­ra­tors. Pertti and Jani say that, accor­ding to its pro­mise, Ponsse lis­tens to its cus­to­mers, and R&D has a genui­nely close link to mac­hine ope­ra­tors.

“For example, the nylon slide pads of exten­sions were replaced by bea­rings as we sug­ges­ted, and the R&D unit was able to start serial pro­duc­tion in under a year. This solu­tion hel­ped reduce fuel con­sump­tion by 0.7 lit­res per hour,” says Pertti, the fat­her of this and many other ideas.

The foun­ding brot­hers have always felt com­for­table wor­king in the same com­pany. Every ounce of energy has been spent on deve­lo­ping the com­pany, not on sowing discord. The excel­lent team spi­rit and mutual trust come from the brot­hers’ early years: their fat­her pas­sed away at the age of only 39 due to a sud­den ill­ness, and the brot­hers had to stick toget­her and bear res­pon­si­bi­li­ties des­pite their young age.

“The oldest of us was 17 when our fat­her died. We had a small piece of land at home. When I was 18, we establis­hed our com­pany and purc­ha­sed our first mac­hine. We didn’t have much money, but two local men gua­ran­teed our loan. Wit­hout their trust, I don’t know how things would have gone,” Pertti says with gra­ti­tude in his voice.

PONSSE FOREST MAC­HI­NES OPE­RA­TED BY VEL­JEK­SET LEH­TO­MÄKI