Jokri AB and Ponsse – 30 years of cooperation
Skåne based Jokri AB and Ponsse celebrate their 30 years of cooperation. Ponsse enjoyed the possibility the host our friends from Sweden and we had a chance to sit down with Mikael Johansson, the founder of the company.
Mikael Johansson founded Jokri AB, a company offering full-service forestry solutions in 1989. First machine Mikael acquired was a Norcar with Silvatech aggregate. In daily work machines had continuous repairs and machine got changed. But problems with quality continued. Finally, rumors of a Finnish quality machine called Ponsse reached Mikael’s ears in 1995.
The first Ponsse machine
Mikael and his brother started researching Ponsse and contacted Ponsse’s freelance salesman Taito Takkula. Brothers were a little hesitant, since at that time there were hardly any service for Ponsse in Sweden. Spare parts were available in Västerås, nearly 500 kilometers from Slättsjö, Jokri AB’s home base.
“Taito convinced us that we do not need any service when you have Ponsse. He told us that buying Ponsse was like buying a Mercedes. We did not buy Mercedes, but we bought our first Ponsse HS-15,” Mikael recalls with laughter. “The machine was very reliable and very good product. Already in 1997, we acquired our next machine, HS-16.”

Mikael had the first machine for 13 years and total of 25,500 working hours. Today Mikael has six Ponsse machines working in his company: Scorpion Giant, Scorpion, Elephant, Buffalo, Wisent, Gazelle. During the company history Mikeal has had 14 Ponsse machines all together.

Stable cooperation
“At the beginning starting to work with Ponsse was very exciting. Ponsse was still quite small company in the early 90’s. But cooperation has been stable through the years. And even Ponsse has grown a lot during the years, it still feels the same Ponsse as when we started our cooperation”, tells Mikael.
According to Mikael the best thing with Ponsse is that machines are stable and if there are problems with machines they are usually solved quickly. Of course there is always room for improvement. “I think in times there could be more service technicians available. They are valuable for us because they are the ones who can set the machine up properly.”
Surprises and making memories
As a surprise to Jokri Team the old PONSSE HS-15 was parked by the main entrance of Ponsse factory. Juha Vidgren, Ponsse’s Public Relations Manager, brought greetings from the company owners and shared some of his own memories of the common history. Day continued with traditional factory tour and trip to test logging site. There our guests had an opportunity to see latest Ponsse machines at work.

During dinner at the Ponsse Club a special plaque was handed to Mikael to commemorate the long relationship. Many memories were shared, and new memories were created during the visit. For sure, ideas and thoughts of strengthening the future cooperation as well as hopes for new machine features were discussed. And maybe, just maybe, during the evening the idea of acquiring a new “Mercedes of forests” began to germinate in thoughts.

Jokri AB
- founded in 1989
- based in Slättsjö, in Skåne, Sweden
- owner / founder Mikael Johansson
- employs four full-time employees — Kristian Åkesson, Olle Ebbesson, Gustav Johansson (his son) Oliver Gustafsson
- annual turnover circa 20 million SEK
- six Ponsse machines : Scorpion Giant, Scorpion, Elephant, Buffalo, Wisent, Gazelle
- Logging for large forest companies, but also to local private forest owners
- Full-service forestry solutions include: logging, planting, clearing, consulting and improvement of forest roads